This is the Mylan slogan from their web site. I'm here to tell you that you should take them at their word. It's personal, all right.
We received a letter yesterday, ostensibly from Walgreens, as part of their "Walgreens Patient Support Program." The outside of the letter reads: PERSONAL AND CONFIDENTIAL TO BE OPENED BY ADDRESSEE ONLY. Address line is "Parent/Guardian of Sonof FAB."
I was concerned. Drug recall, perhaps? I open it, only to find:
You have received this letter because our records show you filled a prescription for EpiPen® (epinephrine) Auto-Injector 0.3 mg for your child and it may be near or past its expiration date. We would like to remind you that the more important step in reducing the risk of having a potentially life-threatening allergic reaction (anaphylaxis) is to avoid the things that they are allergic to. However, if your child experiences anaphylaxis, you or your child will need to act quickly by using an EpiPen Auto-Injector and seeking immediate medical attention.COME ON! Really? First off, my child is EIGHTEEN so this is a breach of HIS confidentiality. His doctor no longer talks to us about his health - why in the world do Walgreens/Mylan have that right? Second, it is SO CREEPY to use our prescription history for marketing!
|At the corner of creepy and coniving|
There have been a few lawsuits in the last couple of years about this issue. However, plaintiffs have lost because they've been unable to demonstrate harm, or prove that they should benefit from the economic value of their own data.
I have no solution, but I do have to say that any lingering good will I had toward the EpiPen brand has evaporated. We do need to fill prescriptions, but I can certainly avoid Walgreens and at least spread my prescription purchases among multiple pharmacies to avoid leaving a comprehensive data trail.
But the reality is that big data is here, and there's very little we can do about it, other than bitch about it on-line. And chuckle a little bitterly, I suppose, at the irony of Mylan's new tagline:
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